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The Pub For General Automotive Related Talk |
View Poll Results: Would renaming the Pursuit to GT help sales? | |||
Hell yes, GT ute would be a winner |
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34 | 22.52% |
Yes but not a lot, ute buyers are mostly more about performance than badges |
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7 | 4.64% |
Maybe, but it will probably just be the XR8/Pursuit buyers anyway |
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17 | 11.26% |
No, it is the design (lack of IRS/body) that is the problem not the badge |
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15 | 9.93% |
No, XR8 and Pursuit are the Falcon Ute names, GT has no heritage here |
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38 | 25.17% |
Burn the witch, GTs must always be sedans (well apart from the hardtops) |
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40 | 26.49% |
Voters: 151. You may not vote on this poll |
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#1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
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There are many rumours about the "coyote" ute and the demise of the Pursuit and/or XR8 ute and I wonder if something as simple as a name change could increase sales.
Over the last 7 odd years it has become very obvious that the two most important things that FPV have in they marketing toolbox are the letter G and the letter T. The GTs are the biggest selling model. Despite being much quicker the GT outsold the F6. Despite being far more luxurious the GT outsold the Force 8 and GT-E. Despite being far more "up-speced" the GT outsold the GT-P. Despite being more expensive for what was essentially the same car the GT outsold the GS. It is very plain that there is a reasionable market for anything with a GT badge (and stripes of course). So the question...... If the Pursuit was re-launched as the "GT Ute", one model with the same basic spec and options as the GT sedan would it sell more successfully? I have seen quite a number of Pursuits/SPs with GT badges and comment like "it is not really a GT" tend to draw "interesting" replies. |
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#2 | ||
Guess Who's Back?
Join Date: Feb 2008
Posts: 1,369
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I think FPV have pimped the GT brand enough already. I'll pass on a GT-U.
The F6 shows they can create a valuable brand when they put their minds to it.
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The 18th Letter |
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#3 | ||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 575
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i vote for a GT ute just to upset the gt clubs who are still getting their head around GT-Ps lol
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#4 | |||
Whipple Induced
Join Date: Jan 2005
Location: WWW
Posts: 4,338
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Great topic.
I have personally never related to a Ute as being a GT of any model. Even the latest Cobra Ute didn't quite gel with me in concept, although that's not to say I don't like them. Putting the Utes aside for the moment, I think the GT-P and GT-E models have demonstrated that changing the chemistry of what the GT marque represents can end up diluting the brand, even for the sake of improvement. The only reason I think the GT-HO got away with it is because it has earned the admiration and respect of the buying public in its own right as a hero model on Mount Panorama. Getting back to the Pursuit, I think changing the Pursuit Ute into a ‘GT’ Ute is going to require a paradigm shift in target consumer thinking in order for it to translate into a ‘GT-like’ sales success. It too will need to prove its worth as more than just an extension of product line. If it can do this, along with all the other model extensions then I believe you will see that change in consumer thinking, and ultimate spending is very possible.
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#5 | ||
avenge me
Join Date: Jan 2009
Location: South West Rocks NSW
Posts: 1,810
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there is far too many GT badges as is.
GT should be what GT-P is now GS maybe go to what GT is currently GT-E hasnt sold well so it should be dropped
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FULL OF Autotech GOODNESS! |
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#6 | ||
Long live the Falcon GT
Join Date: Feb 2008
Location: Victoria
Posts: 1,630
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It is a long bow to draw... though people have been doing replica XY GT utes for quite a long time...
Changing a name = increased sales?? I doubt.... Better marketting = increased sales... For sure... I never understood the idea of the Cobra GT sedan, nor the Cobra Ute... to me the whole idea was flawed and had no logic, but was just a clever quick sales pitch to people that were caught up in the madness in 2007 of the muscle car explosion... I wonder if Ford/FPV had more to do with V8 Supercars, that there sales would increase... (we all know the slogan... wins on sunday, sells on monday)... Perhaps this would also equate if there was more support to the V8 ute racing... ?? There are plenty of other names that they could revive... GS ute perhaps?? But slapping the GT badge on anything that ain't selling would be a bit of a dissapointment to me... and sets a dangerous precident...
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#7 | |||
VFII SS UTE
Join Date: Apr 2007
Location: Central Coast
Posts: 6,353
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I don't often hear the sound of a screaming LSX. But when I do, So do the neighbours.. GO SOUTHS
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#8 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 22,900
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I nearly debaged my Super Pursuit and put GT-P bages on it..
I use to tell people what i drove and they would be like what? In the end i just use to refer to it as an XR8 ute. |
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#9 | ||
Matakana NZ
![]() Join Date: Aug 2005
Location: Matakana NZ
Posts: 3,667
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Rename them Pursuit GT and Super Persuit GT-P
Best of both worlds
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SOLD : BA XR8 4 Speed Auto in Mercury Silver, Bluepower CIA, Full Diffilipo Big Boy Quad System, Tune, 4.11 Diff Gears, FPV Starter Button, FPV GT Rear Spoiler, Tripod Gauges, PWR Trans Cooler. 230 RWKW's. Many thanks to Chris at Bluepower Racing Developments
Hers : F6X build #150 in Ego, Stock as a Rock, untill the warranty runs out, including the extended one. My Work Wagon AU Futura Wagon in Gold. On the Farm : Ford 6600 Tractor |
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#10 | ||
FF.Com.Au Hardcore
Join Date: Apr 2007
Location: Miranda, NSW
Posts: 6,771
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I've always associated the GT badge with a sedan with 4 doors going back to the old era of the early Australian Ford GT's from the XR's in 1967 through to the XY's of 1971/72...Then along came the XA in 1972 which had the choice of GT in both 4 doors and a 2 door hardtop/coupe variant which I've always struggled with.
To go the step further and give the Ute a GT badge just wouldn't sit right with me. Would it sell better though?...probably not. Maybe it's my age but I've always looked at utes and panelvans as workhorse vehicles with 6cyl engines owned by tradies to carry around their tools and don't associate them with performance/sports vehicles whatsoever. Admittedly that's changed over the past 15 or so years
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2005 BA MK2 FPV GT - 6 SPEED MANUAL , SILHOUETTE, SWISSVAX, SUNROOF, BILSTEIN AND LOVELLS, FACTORY GENUINE 19'S, X-FORCE STAINLESS QUAD CATBACK, ADVANCE HEADERS, 200 CPSI CATS, BLUEPOWER CAI, HERROD BREATHER KIT, 4:11 DIFF RATIO, MAL WOOD OPT 3+ CLUTCH, BILLET SHIFTER, MELLINGS 10227, NOW WITH REVERSE CAMERA/SENSORS, ALPINE SPEAKERS & SUB - CUSTOM TUNED TO 275 RWKW NOW WITH A NEW ADDITION - 2017 MUSTANG V8 GT FASTBACK - , 6 SPEED AUTO IN PLATINUM WHITE, |
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#11 | ||
Long live the Falcon GT
Join Date: Feb 2008
Location: Victoria
Posts: 1,630
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Ironically (and its kinda funny...)
Super Pursuit has a great anagram that I just worked out... True, Rips Up U's = Super Pursuit (thinkin circlework)...
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#12 | ||
FF.Com.Au Hardcore
Join Date: May 2009
Posts: 1,013
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2010..how could anyone even think of calling something with leaf springs a GT
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#13 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: Melb north
Posts: 12,025
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perhaps not a gt ute. gs would be grouse though.
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#14 | ||
Giddy up.
Join Date: Dec 2004
Location: Kramerica Industries.
Posts: 15,623
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I look at it this way, The Nameplate GT is synonymous in Ford's history, we know it, they know it, they tried to re-live the name as a way of their performace arm to show the way, in other word's they wanted to re-live history.
Albeit there was never a GT Ute made, but how many people these day's have "GT look a like" Ute's, XR-XB and even on the modern FPV Ute's they put GT badges on them. Starting a new nameplate is all to confussing and make's the company look like the failed with the SP and P nameplate's, or they are trying to spruce it up, but any new name they come up with is not known or has a history behind it. Returning the "GT" name to Ford's/FPV line up has done wonder's for the maunfacturer. So why can't they listen to the general public and see what they want, a GT Ute would be on the card's if they did. All FPV's these day's are the same anyway between Sedan's/Ute's, GT/GT-P, P-SP, they are pretty much spec'd the same repsectively, and they carry the same stripe package if optioned, like I said before , how many put a GT stripe on a XW/Y Ute and badge for that matter, So I would be glad for them to realise and see how simple it would be for a GT Ute be made available. |
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#15 | ||
FF.Com.Au Hardcore
Join Date: Jan 2006
Posts: 1,024
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Imo they should just stick to a GT sedan. By that i mean ONLY GT, no -P no -E.
GT should be available with whatever options that the P & E has. So one name, GT but with many options & ad a decent koni suspension package, r-spec was average. FPV open your ears & eyes to what the enthusiast buyer wants, not what your suit wearing office design jock thinks we want. |
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#16 | |||
Long live the Falcon GT
Join Date: Feb 2008
Location: Victoria
Posts: 1,630
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#17 | |||
Donating Member
![]() Join Date: Nov 2006
Location: Western Australia
Posts: 671
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Quote:
Yep +1 GT gone from solid gold to gold plated.
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The Stable. AU II XR8 Daily driver. BF XR8 ute (Red the only true Modification) ![]() The boy, XT Ute 393 cleveland. Genuine XB GT. |
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#18 | ||
XC AMS
Join Date: Jan 2008
Location: Perth WA
Posts: 101
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I like the idea of a GS ute
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#19 | |||
Lucky, lucky bastard!
Join Date: May 2007
Location: Sydney, NSW
Posts: 1,321
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2015 Mondeo Trend 2.0T Diesel, Deep Impact Blue 2012 FPV GT-P 6spd Auto, Lightning Strike |
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#20 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 14,654
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335 S/C GT: The new KING of Australian made performance cars.. ![]() |
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#21 | ||
FF.Com.Au Hardcore
Join Date: Jan 2006
Posts: 1,024
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Thats what XR8 then GS was for. Resale? Do you actually think they care what your car will be worth once you drive it out of the showroom? Doubt it.
FPV dont listen, otherwise they would have different interior colour options rather than the dull & boring dark grey thats been around for 7 years now. |
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#22 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 14,654
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Quote:
They don't offer "rainbow" interior color options because 99% of people DON'T WANT THEM!!! plus the economics of offering options to a handful of people makes them enviable, dealers can change the int color if you really want. Either way model differentiation instead of long option lists makes far more sense for everyone....
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335 S/C GT: The new KING of Australian made performance cars.. ![]() |
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#23 | |||
avenge me
Join Date: Jan 2009
Location: South West Rocks NSW
Posts: 1,810
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FULL OF Autotech GOODNESS! |
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#24 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
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#25 | ||
FF.Com.Au Hardcore
Join Date: Jan 2006
Posts: 1,024
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Only posers care about a name other than GT. Enthusiasts care about the name GT.
Anyway i love my Fords but imo they have lost it & wont be buying another new one. |
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#26 | |||
FF.Com.Au Hardcore
Join Date: Jan 2006
Posts: 1,024
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#27 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
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I did not like the interior in my 3rd one (F6) so I put GT-P seats in it. Mine were Blueprint and then a couple of Lightning Strikes what color is yours? |
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#28 | ||
Matakana NZ
![]() Join Date: Aug 2005
Location: Matakana NZ
Posts: 3,667
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I don't mean to hijack this thread, but think its appropate to ask you guys opinion on this.
When my freinds ask, whats an F6X, I say its the Ford Performance Vehicals GT version of a Territory Turbo, and then they understand, I have no intention of ever putting GT badges on it, but I have put FPV badges on it My question is, is my answer to whats an F6X is OK or wrong, in your oponion?
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SOLD : BA XR8 4 Speed Auto in Mercury Silver, Bluepower CIA, Full Diffilipo Big Boy Quad System, Tune, 4.11 Diff Gears, FPV Starter Button, FPV GT Rear Spoiler, Tripod Gauges, PWR Trans Cooler. 230 RWKW's. Many thanks to Chris at Bluepower Racing Developments
Hers : F6X build #150 in Ego, Stock as a Rock, untill the warranty runs out, including the extended one. My Work Wagon AU Futura Wagon in Gold. On the Farm : Ford 6600 Tractor |
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#29 | ||
Barra Turbo > V8
![]() ![]() Join Date: Jan 2005
Posts: 25,715
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Nope, Pursuit sat fine with me. Leave it at GS or nothing at all
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-2011 XR6 Turbo Ute - Lux Pack - M6 -2022 Hyundai Tucson Highlander Diesel N Line |
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#30 | |||
Whipple Induced
Join Date: Jan 2005
Location: WWW
Posts: 4,338
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In the past I have just described all other non GT branded FPV models as:
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