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The Pub For General Automotive Related Talk |
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#1 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,577
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David Fleet(Ford Asia) made a statement today that trucks & performance vehicles would be their main vehicles for a while.He would not clarify whether the next Fiesta will make it down under(highly unlikely,because of dwindling sales.) Cheers
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#2 | ||
RS The Faster Fords
![]() Join Date: Feb 2014
Location: Westralia
Posts: 1,692
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Trucks and performance vehicles? He must be talking about the new Ranger Raptor, can't wait for that new 'performance ute' to arrive.
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Escort RS2000 Restored factory a/c and alloys. TD Cortina Unrestored 35 000km 6cyl manual. Mk1 GT Cortina Project. FG XR50 Daily. Last edited by Rallye Sport; 16-01-2018 at 08:24 PM. |
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#3 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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#4 | ||
Wirlankarra yanama
Join Date: May 2006
Location: God's Country
Posts: 2,103
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What insight! The only two vehicles which Ford can hang their sales hat on are:
a) Ranger b) Mustang Obviously the sales of these two is going to go increasing forever. How much is this brainiac being paid? |
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#5 | ||
FF.Com.Au Hardcore
Join Date: May 2009
Posts: 1,294
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Statements usually focus on the positive areas of a business...imagine being a GM/Exec and saying small/light cars will be our focus.
Even if they did focus more than they already are in such a segmented market you will probably get a minimal yield which will make you look bad. So, it is easier to say you will maximise your strong market so atleast you can fall back on its moderate/high success anyway. |
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#6 | ||
bitch lasagne
Join Date: Aug 2012
Location: Sonova Beach
Posts: 15,110
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This is news...?
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#7 | ||
Au Falcon = Mr Reliable
Join Date: Sep 2009
Location: North West Slopes & Plains NSW
Posts: 4,076
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Super affordability (price) was once upon a time Fords niche, hint hint Ford headquarters lol!
cheers, Maka
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Ford AU Series Magazine Scans Here - www.fordforums.com.au/photos/index.php?cat=2792 Proud owner of a optioned keeper S1 Tickford Falcon AU XR6 VCT - "it's actually a better-balanced car than the XR8, goes almost as hard and uses about two-thirds of the fuel" (Drive.com 2007) |
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#8 | ||
FF.Com.Au Hardcore
Join Date: Jul 2007
Location: Sydney
Posts: 2,530
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At least they've finally come out & confirmed what we've all been seeing for several years...
No surprises. |
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#9 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
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If they hurried up and had the Edge here for when the Territory retired. They would have at least one other successful segment, instead of an empty one.
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______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP |
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#10 | ||
Call me dirt... Joe Dirt
Join Date: May 2009
Location: Back in Perth for good
Posts: 5,302
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Over the last 10 years or so I got the impression that passenger cars already were never really a priority for FoA....
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#11 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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FORD Australia will sharpen its focus on SUVs, pick-ups and performance cars in the face of falling passenger car sales, according to the executive who oversees the Australian market.
The Blue Oval’s two top-selling models in 2017 were the Ranger pick-up – also the second best-selling vehicle in Australia with 42,728 sales – followed by the Mustang sportscar that recorded 9165 sales. Its three passenger cars – Fiesta, Focus and Mondeo – all lost ground. Ford Motor Company group vice-president and president of Ford Asia Pacific Peter Fleet said the company would place greater emphasis on the models that have been successful. “We will continue to explore the other opportunities we can in Australia but I think it is clear that our business in Australia now is going to be anchored around the (pick-up) trucks, utilities and performance vehicles,” he said at the Detroit motor show. “And you can see that already in existence by what we are being successful with in Australia. I think (Ford Australia president and CEO) Graeme Whickman and his team are doing a super job in Australia.” When asked if he expected a paring back of Ford’s Australian passenger car line-up, Mr Fleet acknowledged that it was already pared back but did not say if more models would be discontinued. “I am not announcing anything different about that, but if you look at the volumes of those we sell relative to the rest of the business – and I am comparing the business to where it was with Falcon – where I see the most exciting future for the Ford brand in Australia, both as a business and for our customers, is around trucks, utilities and performance vehicles,” he said. “That is where I see the most opportunity.” The Australian future of the Fiesta is uncertain, with Ford yet to confirm a new-generation Down Under. The new model, revealed in late 2016, will not be built in Thailand where the current model is made for Australia, meaning if it was imported from Europe it could be too expensive. A likely scenario is that the Fiesta will eventually be discontinued in its current guise, but the new version of the spicy ST hot hatch would be offered here. The ageing Fiesta continued to slide last year, with sales dropping 43 per cent to 1550 units, pushing it into the bottom five in its segment. Its Focus stablemate also dipped 12.2 per cent to 5953 sales last year, well off the pace of the segment leading Toyota Corolla (37,353) and beaten by the likes of the 10-year-old Mitsubishi Lancer (7560). The Mondeo mid-sizer retained its place in the top three best sellers in the segment, but sales dropped by 5.2 per cent last year to 2959 units. Ranger was ahead by 15.7 per cent in 2017, while Mustang was up by 47.6 per cent. SUVs including the Escape and Everest grew their sales by 19.4 and 27.5 per cent last year. Ford’s haul of 42,728 Rangers last year meant the pick-up made up 55 per cent of Ford’s overall sales. Mr Fleet said the Ranger had been successful in “anchoring the transformation of the business in Australia” after local manufacturing closed in 2016, but added that he was not concerned about the high proportion of sales of the workhorse compared with other Ford models. “Do we want everything to be about Ranger 4x4 in Australia? No.” he said. “There are things we are doing now to try and grow other elements in the portfolio. Escape is one – we are putting a lot of effort in there. We will be introducing Endura. “In an ideal world you want to have a balanced portfolio. That said, our most successful businesses around the world often are anchored on a champion vehicle.” Mr Fleet detailed markets such as Thailand that is also heavily reliant on the Ranger, as well as the UK that sells the Transit van in great numbers. “You gave got to watch that when your business is anchored on one really strong vehicle, but it is a great foundation to have because then you can build other things on around it,” he said. “Look at great success we have had with Mustang in Australia. That has been a super response to that vehicle. The dealers love selling the Mustang.” |
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#12 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Makes sense to me. SUV's and utes are quickly replacing passenger vehicles in the monthly sales charts. And are much, much more profitable.
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#13 | |||
\/\/\/\/\/\/\/\/
Join Date: Feb 2006
Posts: 5,701
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Quote:
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#14 | ||
Cabover nut
Join Date: Aug 2015
Location: Onsite Eastcoast
Posts: 10,844
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Trucks ?? Oh. .. Please Ford bring back your truck division.
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heritagestonemason.com/Fordlouisvillerestoration In order that the labour of centuries past may not be in vain during the centuries to come...... D. Diderot 1752
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#15 | ||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,095
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It is not just Australia where the Ford brand is on the nose:
https://www.reuters.com/article/us-f...KBN1F52TZ?il=0
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Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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#16 | |||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,577
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#18 | ||
Regular Member
Join Date: Jun 2008
Location: Sydney
Posts: 328
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Wow really?
Putting eggs in one basket? Im really surprised Ford are taking this route. Especially if you look at the fall of Nissan in Australia with their SUV strategy and the lack of focus on passenger vehicles (down 15% in 2017). Perhaps Ford have some strategy as learnings from this, or this is PR spin. Either way im concerned. Yes SUVs are trending up, but the fact is is still fairly even between passenger and SUV. You take the focus of one (our take it out of your product line up like Nissan) and that's a chunk of your total sales gone. Just food for thought - i dont know what the financial situation is like at Ford and why they've decided to do this. But from an outsiders perspective. This is mine. |
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#19 | |||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,577
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#20 | ||
Moderator
![]() Join Date: Jan 2014
Location: Melbourne
Posts: 7,940
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This is what Ford should do to resuscitate their sedan market.
I know it would probably never happen... But the demand would be immense, for the family man wanting a Mustang ![]() ![]() |
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#21 | |||
R.I.P. Maggie
Join Date: May 2015
Location: Brisbane
Posts: 1,286
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Quote:
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AUII XR8 200Kw Ute FG XR6T 1976 289 Mustang (Gone) |
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#22 | ||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,095
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If that is the main message you took from that article then I suggest you read it again.
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Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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#23 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,577
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Just making a statement re Ford(as they were on the “nose” in Japan.)No need to be rude!
Last edited by hackney; 19-01-2018 at 08:05 AM. |
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#24 | ||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,443
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#25 | ||
Now Fordless
Join Date: Aug 2005
Location: Fremantle, WA
Posts: 3,611
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They are following the market. Large sedans are almost dead and the medium segment doesn't sell much. Small cars are starting to show signs of falling now too.
As much as people like to bag Ford Australia they do tend to read the market well most of the time. Territory, Ranger and Mustang are good examples. |
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#26 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
Whilst i'll agree that small cars have declined a little, combining all of Fords main players barely equates to a quarter of small cars sold in this country and in that segment Fords offering numbers 6k units compared to the 10's of thousands its competitors move. Toyota sells as many small and medium cars as Ford does Ranger and Mustang combined, never mind their ute sales. People bag the Camry as an ugly, fwd appliance but it still sells more than Mustang, Mondeo, Focus, Fiesta, Ecosport and Everest combined and does so in a shrinking segment. People still buy small and mdium cars, they just dont want Focus and Mondeo. |
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#28 | ||
Cabover nut
Join Date: Aug 2015
Location: Onsite Eastcoast
Posts: 10,844
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I've never seen so many of those "I" thing Hyundai's lately.
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heritagestonemason.com/Fordlouisvillerestoration In order that the labour of centuries past may not be in vain during the centuries to come...... D. Diderot 1752
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#29 | |||
Now Fordless
Join Date: Aug 2005
Location: Fremantle, WA
Posts: 3,611
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Quote:
As for Toyota they are running off reputation from the 80s/90s with all of the older generation plus they do a lot fleet sales. Mondeo doesn't do too bad. It is 3rd in its segment but there are not many sales there just for Camry for all of the seniors. |
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#30 | ||
FF.Com.Au Hardcore
Join Date: Dec 2014
Posts: 924
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A while back didn't Ford say they were going to bring in a whole heap of new performance vehicles?
But every time they announce an interesting new performance vehicle we get told, not for Australia. If the Ranger Raptor gets the same engine as the rest of the range, you can't really call that performance either, I don't care if it gets better brakes. I think a big area Ford falls behind is tech. My FG G6e has the same tech as the 90s Fairlane Ghia we have at work. About the only thing extra is the auto dimming rear view mirror. Admittedly that probably wouldn't have saved the Falcon. The base model Mondeo is light years ahead in the tech department, but they're not selling great. Large car buyers do seem to be moving to dual cab utes and SUVs. Tech is a huge thing in the small car market. The buyers tend to be young urban dwellers. The i30 sells like hotcakes, and it's loaded with tech and gadgets. While Fiestas are fun to drive (I was surprised when I tested one), it's been left in the 90s inside. The new Fiesta might actually compete, but we'll never see it. (Apparently one of the best selling cars in the UK too) I honestly can't think of anything in the Ford range I'd want to buy if I went out to buy a new car tomorrow. |
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