![]() |
|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
![]() |
|
Thread Tools | Display Modes |
![]() |
#61 | |||
FF.Com.Au Hardcore
Join Date: Feb 2007
Posts: 1,056
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#62 | |||
Cynical Idealist
Join Date: Jan 2012
Location: Orlando, FL, USA
Posts: 1,512
|
Quote:
The sad part of that scenario is that it would likely be a FWD/AWD car. Chevrolet/Holden will already be doing something similar with the Chevy SS, but that will be an expensive halo car in the USA, not a volume line.
__________________
Your plastic pal who's fun to be with! |
|||
![]() |
![]() ![]() |
![]() |
#63 | ||
Now Fordless
Join Date: Aug 2005
Location: Fremantle, WA
Posts: 3,611
|
Its interesting that they seem to be pushing Territory and FPV. Plenty of Territory advertising and now a possible export deal. FPV ads are always on and the new R spec is getting plenty of exposure. That says to me that Ford Aus is going to be here building cars longer than 2016. Its just the basic Falcon range that's a bit of a mystery.
|
||
![]() |
![]() ![]() |
![]() |
#64 | ||
Ford motor company
Join Date: Aug 2009
Location: Victoria
Posts: 791
|
Amongst some of the dribble being written on this page, there are some genuine, well thought out responses.
I think we all need to stop with the negativity and bickering against the Falcon, Ford Australia and the Australian marketing team. None of it is in positive form as we should continue to look at Ford. We still have a long way until 2016, i'm sure the Ford marketing team actually have an insight on marketing as they have studied the career.
__________________
The proud owner of an FG XR6T in DASH ![]() Manual, leather, and premium sound. Currently have chrome window surrounds, chrome boot garnish, DJR lip, slightly lowered and a home made air box with a K&N pod filter. ![]() WORK CAR: RED 1996 manual XG ute |
||
![]() |
![]() ![]() |
![]() |
#65 | |||||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
|
Quote:
the idea that a company would torpedo it's own product is crazy, it's clearly not the case and what is being conveyed is that other areas are justifiably now more important to FoA's viability. Quote:
Quote:
short of a reversal of FBT policy and government incentives for fleets to buy large Aussie cars, a revival isn't going to be happening anytime soon.. I will give you cause for hope though, Last month, Falcon 945 sales 1) FPV sales have come back to life combined sales have surged from 366 in July to 740 last month So about 150 FPV sedans last month 2) Ford is currently on 3-day week building 8-10 I-6 Ts a day, there fore around 120 units last month 100 sedan/20 Utes So about 100 XR6T and G6ETs So of the 945 falcons around 250 of them were I-6Ts and S/C V8s, so that leaves us around 595 to go, allow around 100 G6Es and the rest, 495 will be a mix of XR6 and very few G6s and sweet FA XTs So what am I getting at? In a nutshell, the majority of lost production has come from the Fleet XR6 business, an area where lower than the lowest retail discounts advertised. Let's look at sedan ATPs - S/C V8s are $60K to $80K... Approx 150 - I-6Ts are $50K to $66K......Approx 100 - G6E are approx $45K....Approx 100 - XR6/G6/XT, all below $40K... Rest Approx Approx 595 ^^^^^^^ All of this is still a guess but based on some shared info so is worthwhile in what I'm trying to demonstrate... and that is the average transaction price of Falcon has actually gone up with reduced build numbers. So if Ford gets their variable costs in control, things will be tight but they will get by for now but IMO, they need another product to build. Last edited by jpd80; 18-08-2012 at 03:45 PM. |
|||||
![]() |
![]() ![]() |
![]() |
#66 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 1,451
|
Quote:
This garbage that only new buyers counted in Falcons new sales success is complete garbage. If you can't off load a new car you purchase for your fleet, without taking a massive hit, you won't buy it anyway. |
|||
![]() |
![]() ![]() |
![]() |
#67 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
|
Quote:
Past purchases of large sedans have been mostly for executive packages and novated lease purchases but since the change in FPT liability, fleets have dropped large sedans like a stone, it's not the only reason for sure and the biggie is that they just don't need them when other less costly vehicles will do, this is why EcoLPI really didn't hit and go, the gap between it and E-gas was enough for fleets to discover that other less costly vehicles would do just fine. |
|||
![]() |
![]() ![]() |
![]() |
#68 | ||
Cynical Idealist
Join Date: Jan 2012
Location: Orlando, FL, USA
Posts: 1,512
|
Profit margins for fleet sales tend to be lower as well. Fleet buyers demand a good deal, and don't order costly options.
__________________
Your plastic pal who's fun to be with! |
||
![]() |
![]() ![]() |
![]() |
#69 | |||
FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
|
This topic is about Ford marketing, so hopefully I can quote this post from different topic here??
Quote:
A 30 second cut down of the cane toad add would be a good start IMO, with some paper adds or billboard adds to back up the TV add.. Maybe them funny to keep inline with the original youtube add. Last edited by Joe5619; 26-08-2012 at 02:25 PM. |
|||
![]() |
![]() ![]() |
![]() |
#70 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,553
|
the percentage of private buyers has always been pretty low in both falcons and commodores sales.
tv advertising is largely aimed at the private buyer. tv advertising is very expensive. what sort of return would they get from it? i would imagine they have looked at it and decided at this point in time, it wasn't worth it. thats not to say there will never be a tv advert. i would imagine that ford have a sales group that have regular contact with many fleets purchasers and govt agencies and that they would all be well aware of the offerings at ford. there is much more to it that splashing a 20 sec tv add in front of the handful of people that still take notice of tv ads. would i buy a camry/aurion etc if toyota suddenly released one with a stonking v8 for eg? nope. good chance i wouldn't even be aware of it until a mad toyota fan (i'm sure they exist) told me. you see, i would see an ad for toyota and would turn off straight away. there would be many that saw falcon and just turn off as well. an ad campaign to the extent of the likes of mazda and the cx5 would have cost millions. how is the cx5 selling? (i really have no idea). could ford really justify millions on a model that is only one part of the falcon lineup? this is what they have to weigh up. they have the data and they pay the bills, so they are doing what they can with what they've got. |
||
![]() |
![]() ![]() |
![]() |
#71 | ||
Now Fordless
Join Date: Aug 2005
Location: Fremantle, WA
Posts: 3,611
|
Its true they probably can't do a lot now with money restraints these days. I think part of the problem is they really dropped the ball after BA. That had a good marketing campaign plus interesting new models/tech that really put the Falcon out there. It was suddenly ok to own a Falcon again after all the previous years dramas with AU, lackluster models etc. but after that we never really heard of it again. Falcon has become forgotten with the lack of effective marketing. Commodore still gets talked about among regular people even if sales aren't what they used to be.
|
||
![]() |
![]() ![]() |
![]() |
#72 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
The problem is Ford spent millions fitting the Ecoboost and EcoLPi to be a game changer in terms of economy and cost to run. They obviously thought so or they wouldn't have done it.
To then not back up that spending, and that idea, to make these large cars more appealing to people who used to think they were guzzlers, just makes the idea basically a dud one if they fail to tell the masses. Everyone was talking up the Ecoboost as having the potential to be Falcons saviour, but the pathetic effort to sell it and market it has assured its a failure. Still building 4 a day, have since day 1. Epic fail. No word of mouth crap they believe will get sales will save it. They have been the architects of its failure. It hasn't even come within 40% of their sales target for it. |
||
![]() |
![]() ![]() |
![]() |
#73 | ||
FG Falcon fan
Join Date: Apr 2008
Location: Canberra, ACT
Posts: 913
|
Boss,
without a doubt Ford shud spend some dough on a YouTube based ad campaign for the EcoLPI. I mean the old $2 Grand Prix they made just doesnt cut it. They must use humor and allusions to sexual success. If Youtube vids of a woman in a drifting Supra whose top becomes unbuttoned can nab 20 million hits, then surely half a million hits is doable. |
||
![]() |
![]() ![]() |
![]() |
#74 | ||
Regular Member
Join Date: Jun 2012
Posts: 156
|
Thought this thread was good for this......
Anyone remember the "Have you driven a Ford, lately?" ads? 1989 1990 Well I decided to quickly put together a more recent one; LINK Would have liked to find some Falcon MKII shots, but couldn't get any decent workable ones from Ford's youtube funnily enough. |
||
![]() |
![]() ![]() |
![]() |
#75 | |||
Lucky, lucky bastard!
Join Date: May 2007
Location: Sydney, NSW
Posts: 1,321
|
Quote:
Every business i have seen that becomes profitable again has spent money to make it. Its not enough to have a great product; you need market differentiation and the ability to make buyers willing to buy it. I think more analysis is required as to WHY the large car segment is falling, as people certainly seem to be snapping up mid and large SUV's (which are even bigger than Falcon in many ways). Is it perception? Is it culture? Is it the size of the vehicles body? Is it the cost of fuel? Is it the cost of the cars themselves? IMO Ford have addressed some of the tangible issues (like fuel), but not the less tangible factors such as culture and perception. They need to attack the stigma around large cars by showing what has been addressed, and what it can offer over the small car segment. I dont think many people realise how great it is to have a large, usable sedan that is cheaper to run than a camry/corolla. Personally, it seems as though the Falcon and FPV exists just for us enthusiasts now...this type of underground advertising is only effective for enthusiasts who go looking for the information (pull rather than push). So in years to come, will we be grateful that Ford kept the Falcon around for us enthusiasts to buy for as long as possible? Or will we be ****ed that Ford threw in the towel and let it die a slow and horrible death, to the point where everyone had to agree it was the right thing to do to kill a low volume product...
__________________
2015 Mondeo Trend 2.0T Diesel, Deep Impact Blue 2012 FPV GT-P 6spd Auto, Lightning Strike Last edited by Quicksand; 28-08-2012 at 01:25 PM. |
|||
![]() |
![]() ![]() |
![]() |
#76 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: GEELONG
Posts: 7,946
|
Quote:
should put it into a public setting area if you want us to have a look Jason
__________________
no longer have a ford but a ford man at heart R.I.P 98 EL MAY YOU HAVE A GOOD LIFE IN FALCON HEAVEN [SIGPIC][/SIGPIC]
|
|||
![]() |
![]() ![]() |
![]() |
#77 | |||
Regular Member
Join Date: Jun 2012
Posts: 156
|
Quote:
![]() |
|||
![]() |
![]() ![]() |
![]() |
#78 | |||
Banned
Join Date: Jun 2011
Location: Planet Earth
Posts: 665
|
Quote:
Well that worked out well....not They could and should have fitted the Terri diesel, i bet they could have sold at least 5 times [20/pcs] that of the econonsense 4cyl job. They bet the farm, and our taxes of a 4cyl Falcon [who the f would want a 4 cyl Falcon??] and its backfired....bad Think about the marketing angle "1000km range" from a Diesel-Falcon, country people and caravan people would have liked it. The Falcon is dead, shame really, one of the best engineered Aussie cars has but a few more years left to struggle on. Message to FoA dont even bother with the Taurus, we are not interested in it |
|||
![]() |
![]() ![]() |
![]() |
#79 | |||
Lucky, lucky bastard!
Join Date: May 2007
Location: Sydney, NSW
Posts: 1,321
|
Quote:
__________________
2015 Mondeo Trend 2.0T Diesel, Deep Impact Blue 2012 FPV GT-P 6spd Auto, Lightning Strike |
|||
![]() |
![]() ![]() |
![]() |
#80 | |||
FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#81 | |||
Banned
Join Date: Jun 2011
Location: Planet Earth
Posts: 665
|
Quote:
FoA MUST do what HQ says, and so fitting a 4cyl was done at a huge expense, we can almost call it a orphan. [4 a day...lol, very sad really] For mine it they did the following to the IL6 would have been a better thing: Direct injection Displacement on demand Higher compression Idle stop MultiAir system from FiatGroup Would have used LESS fuel than the EcoB [the difference is not that large anyway], MADE IN AUSTRALIA jobs, simple proven design. It really was a silly thing to fit a 4cyl in a Falcon after selling it with a 6 for more than 50 years..... Last edited by RASER; 28-08-2012 at 04:36 PM. |
|||
![]() |
![]() ![]() |
![]() |
#82 | ||
Lucky, lucky bastard!
Join Date: May 2007
Location: Sydney, NSW
Posts: 1,321
|
The SUV market is a different beast Raser...what works in the Mid/Large SUV market doesn't necessarily work in the Large Car market. Plus Terri doesn't have as many variants to contend with, so the sales arent split across so many models. The Falcon range has I6 petrol, I6 LPG, EB4, V8...
The Terri was loooooonngggg overdue a significant change, which is why we are seeing a good pickup in sales there. This is also because diesel seems to sell better in the SUV market, and because Ford marketed the crap out of the new Diesel Terri. The Falcon EB4 got zip...correlation there perhaps? Ford can put a scooter motor for all i care in the Falcon; but if the whole package isnt executed properly it wont stand a chance in todays market.
__________________
2015 Mondeo Trend 2.0T Diesel, Deep Impact Blue 2012 FPV GT-P 6spd Auto, Lightning Strike |
||
![]() |
![]() ![]() |
![]() |
#83 | ||
Bolt Nerd
![]() Join Date: Jan 2005
Location: Ojochal, Costa Rica (Pura Vida!)
Posts: 14,664
|
Just read Septembers Royal Auto (RACV) mag and their verdict on Ecoboost Falcon... https://www.racv.com.au/wps/wcm/conn...alcon+ecoboost
Why they aren't pushing it harder with reviews as positive as this amazes me.
__________________
Current vehicles.. Yamaha Rhino UTV, SWB 4L TJ Jeep, and boring Lhd RAV4 Bionic BF F6... UPDATE: Replaced by Shiro White 370z 7A Roadster. SOLD Workhack: FG Silhouette XR50 Turbo ute (11.63@127.44mph) SOLD 2 wheels.. 2015 103ci HD Wideglide.. SOLD SOLD THE LOT, Voted with our feet and relocated to COSTA RICA for some Pura Vida! (Ex Blood Orange #023 FPV Pursuit owner ![]() |
||
![]() |
![]() ![]() |
![]() |
#84 | |||
XR50th
Join Date: Feb 2012
Location: Melbourne
Posts: 354
|
Quote:
__________________
[SIGPIC][/SIGPIC] Daily-2010 FG 50th Anniversary XR6 in Winter white Herrod Cat back + K&N filter + Tune.
Mrs- 2006 Focus Zetec in Titanium Grey Runabout- 1997 XH longreach in white. Project- 1976 ZH fairlane 500 |
|||
![]() |
![]() ![]() |
![]() |
#85 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
|
FORD ....ads done free..use it !!!
__________________
CSGhia Last edited by csv8; 28-08-2012 at 06:02 PM. |
||
![]() |
![]() ![]() |
![]() |
#86 | |||
Lucky, lucky bastard!
Join Date: May 2007
Location: Sydney, NSW
Posts: 1,321
|
Quote:
![]()
__________________
2015 Mondeo Trend 2.0T Diesel, Deep Impact Blue 2012 FPV GT-P 6spd Auto, Lightning Strike |
|||
![]() |
![]() ![]() |
![]() |
#87 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
|
I drove an Explorer in the States and sorry, Tezza's not a match for it..good as it is, feature or tech its ahead of Tezza, Surely, its not hard to "transplant" some of the Explorer into the Tezza ???? Ford Oz has great engineering..OK , now flame me for running Ford down again..just and honest opinion....and isn't that whats FF is for ???
__________________
CSGhia |
||
![]() |
![]() ![]() |
![]() |
#88 | ||||
Regular Member
Join Date: Jun 2012
Posts: 156
|
Quote:
Quote:
![]() I have to say though, that I actually used to edit some TV commercials about 8 years ago. They weren't good though, but I followed the brief. ![]() I'd do an ad for Ford Aus for free if they supply me plenty of 1080p footage and a jingle. Another Ford jingle I liked was this UK one. Only problem here is Australian ad regulations wouldn't like the line: "Wheels turn, power at your feet, High speed, but you know you're in safe hands." I think that's the reason can't use the Mazdaspeed name here. It has "speed" in it. ![]() |
||||
![]() |
![]() ![]() |
![]() |
#89 | |||
Straight Eight
Join Date: Mar 2011
Location: Western Australia
Posts: 2,049
|
Quote:
__________________
The Falcon is dead. Long live the Mighty Falcon. |
|||
![]() |
![]() ![]() |
![]() |
#90 | |||
Banned
Join Date: Jun 2011
Location: Planet Earth
Posts: 665
|
Quote:
Soon as the pull the pin on manufacture here, the Exploder, Mustangs, Lincolns [replacement for LTD's?] other AND $30k F150 can lob on our doorstep The market is SCREAMING for F250's STOP wasting time and dough flogging a dead horse FoA, the market is not bitting, kill off manufacture here and have a big go importing. ZAP 1 x F150 thanks....don't get greedy with it either! |
|||
![]() |
![]() ![]() |