Vfacts march 2016 - Page 2

**DFB FGXR6** · 06-04-2016, 06:18 PM

Quote:

Originally Posted by mike_nofx

From fleet buyers you mean?

I doubt private buyers of Falcons will automatically become Mondeo buyers.

What's left of fleet, yes.

Falcon is now a niche product. The XR's and Sprint are no doubt popular with private buys and the Mondeo is hardly a replacement for a turbo 6 or V8.

I would assume that the remainder of Falcon sales go to government fleets and to FOA staff and in this case those sales will easily translate to Mondeo if Ford choose to pursue those.

**DFB FGXR6** · 06-04-2016, 06:29 PM

Quote:

Originally Posted by csv8

Surely alarm bells are ringing in FORD HQ ????? someone must be concerned at the dismal sales in Australia???? Hyundai drop the price of the i30 and sales go through the roof. Cannt Ford see that the Fiesta, Focus etc are overpriced???? thats the publics perception...and cannt get supply is also a problem,,Who wants to wait 6 months for a Mondeo?? FORD found another 2,000 Mustangs, why cannt they do that with their other cars????

At face value, yes in some ways the Focus and Fiesta are overpriced when compared to the drive away deals other companies choose offer.

On the other hand, thinking about it, the Fiesta and Focus compete in declining segments that typically deliver low profits to both the manufacturer and dealer. From Fords prospective, burning money chasing low profit sales when they can focus attention on higher profit margin models in popular segments like Kuga, Ranger and Mustang.

Just for reference -
Ford Sales up 13.7% for the first quarter this year.
EcoSport up 50%
Kuga up 40%
Mondeo up 391%
Transit Custom up 24%

Adamz Ghia · 06-04-2016, 06:38 PM

What sort of margin would a dealer make on a Focus?

Kieron · 06-04-2016, 08:01 PM

Quote:

Originally Posted by DFB FGXR6

At face value, yes in some ways the Focus and Fiesta are overpriced when compared to the drive away deals other companies choose offer.

On the other hand, thinking about it, the Fiesta and Focus compete in declining segments that typically deliver low profits to both the manufacturer and dealer. From Fords prospective, burning money chasing low profit sales when they can focus attention on higher profit margin models in popular segments like Kuga, Ranger and Mustang.

Just for reference -
Ford Sales up 13.7% for the first quarter this year.
EcoSport up 50%
Kuga up 40%
Mondeo up 391%
Transit Custom up 24%

Top post mate, I think some people forget that old GM CEO saying, "we're not in the business of making cars, were in the business of making money"

As part of Ford worldwide's turnaround under Mullalys control, Lower volume, higher margin was the aim and I believe this is exactly what Ford Australia is doing.

Syndrome · 06-04-2016, 08:57 PM

There used to be a time when I cared about this data.

Sprintey · 06-04-2016, 09:10 PM

Me too, care no longer. Its interest is if the private debt fuelled binge can be seen to be turning in any declines in the data (leading indicator perhaps), and then backed by housing data, employment figures, personal bankruptcy numbers, and banking news etc etc... back to being a macro datapoint, that's all it is

csv8 · 07-04-2016, 12:30 AM

If sales are up ? What are the sales figures? They don't appear in sales figures????

vztrt · 07-04-2016, 10:13 AM

Quote:

Originally Posted by Adamz Ghia

What sort of margin would a dealer make on a Focus?

Bet you a ranger would pull in the profit 10 focus cars.....that is if focus actually makes any money. There is little money in small cars.

SumoDog68 · 07-04-2016, 10:39 AM

Quote:

Originally Posted by vztrt

Bet you a ranger would pull in the profit 10 focus cars.....that is if focus actually makes any money. There is little money in small cars.

Dealer profit is one thing and manufacturers margin is another. Dealers profit is not huge - they tend to survive on servicing and spare parts/accessories.
Manufacturers margin is closely guarded secret - one could only guess that something made in Thailand with leaf springs and basic body on chassis and sold at premium price would be more profitable than a small hatch.
Dual cabs are good for profit margins and so are SUVs based on hatches.

vztrt · 07-04-2016, 11:42 AM

Quote:

Originally Posted by SumoDog68

Dealer profit is one thing and manufacturers margin is another. Dealers profit is not huge - they tend to survive on servicing and spare parts/accessories.
Manufacturers margin is closely guarded secret - one could only guess that something made in Thailand with leaf springs and basic body on chassis and sold at premium price would be more profitable than a small hatch.
Dual cabs are good for profit margins and so are SUVs based on hatches.

Larger vehicles tend to make good profit. If small cars make good money then mistubishi wouldnt have dropped the lancer.

csv8 · 07-04-2016, 11:44 AM

Quote:

Originally Posted by vztrt

Larger vehicles tend to make good profit. If small cars make good money then mistubishi wouldnt have dropped the lancer.

But they kept the Mirage???? Hyundai seem to be doing ok???

vztrt · 07-04-2016, 11:56 AM

Quote:

Originally Posted by csv8

But they kept the Mirage???? Hyundai seem to be doing ok???

If they can find another company to share r&d and parts then its more viable. Also Korea throws lots and lots of money at their manufacturing. Also they control their market to make people buy locally.....like the japanese.

mik · 07-04-2016, 01:40 PM

Quote:

Originally Posted by DFB FGXR6

Just spent a week in a Corolla Accent Hatch.
Apart from the CVT gearbox, I was genuinely surprised at how comfortable it was and its dynamic ability.

Not my kind of vehicle, but can see the appeal I suppose.

yes they are actually not bad , i drove one recently , quite a decent little car , with a lot of room in it, and seems to have a lot of space in width which a lot of small cars seem to lack.

mik · 07-04-2016, 01:47 PM

Quote:

Originally Posted by csv8

But they kept the Mirage???? Hyundai seem to be doing ok???

hyundai seem to be picking up a lot of the fleet sales , once upon a time you`d go past a factory car park and see fords and holdens ...... then toyota`s , now you see fleets of white 130`s .
even if its only a few bucks saved on each car , to the bean counters a 5 year warranty must be like looking at gold bars .

**russellw** · 08-04-2016, 10:13 AM

The first two sets of graphical stats are uploaded now.

Monthly Summary

First Quarter Segment Review.

As this is the end of the quarter, the Supplementary Stats will be posted later.

Cheers
Russ

csv8 · 08-04-2016, 11:18 AM

Russell..."No Fords inside the Top 20" ? How about Ranger ?? Its 3rd in its category, but not enough sales to break into Top 20 ??

SumoDog68 · 08-04-2016, 01:03 PM

Quote:

Originally Posted by mik

yes they are actually not bad , i drove one recently , quite a decent little car , with a lot of room in it, and seems to have a lot of space in width which a lot of small cars seem to lack.

Focus is a curious one - Corolla , Mazda 3 (traditional ) and nowadays i30(budget newcomer) and Golf (quality choice ) i can understand but Focus should absolutely outsell Cruze.

**russellw** · 08-04-2016, 04:10 PM

Quote:

Originally Posted by csv8

Russell..."No Fords inside the Top 20" ? How about Ranger ?? Its 3rd in its category, but not enough sales to break into Top 20 ??

If you look at the heading you will notice that it references passenger vehicles only otherwise a fair bit of the T20 would be commercial vehicles.

For example (using March)

1 Hyundai i30 4,198 Small
2 Toyota Corolla 3,612 Small
3 Mazda 3 3,145 Small
4 Toyota Hilux 4X4 Ute
5 Holden Commodore 2,559 Large
6 Ford Ranger 4x4 2,485 Ute
7 Mitsubishi Triton 4X4 2,303 Ute
8 Mazda CX-5 2,252 SUV Med
9 Hyundai Accent 2,034 Light
10 Nissan X-Trail 1,991 SUV Med
11 Toyota Camry 1,939 Med
12 VW Golf 1,782 Small
13 Mazda CX-3 1,755 SUV Small
14 Subaru Forester 1,574 SUV Med
15 Toyota RAV4 1,467 SUV Med
16 Mitsubishi ASX 1,415 SUV Small
17 Toyota Prado 1,331 SUV Lge
18 Hyundai Tuscon 1,269 SUV Med
19 Isuzu Ute D-Max 4X4 Ute
20 Toyota Kluger 1,198 SUV Lge

.. they would take 4 of the Top 20 spots.

Cheers
Russ

Yellow_Festiva · 08-04-2016, 06:15 PM

How many mm difference in length between a Camry and the Aurion...

Still splitting it between 2 categories I see....

danzvtil · 08-04-2016, 09:19 PM

Quote:

Originally Posted by Yellow_Festiva

How many mm difference in length between a Camry and the Aurion...

Still splitting it between 2 categories I see....

Yeah, they share the same body in white.
In '96 my sister bought a Vienta V6 and claimed the back seat was "much bigger than the 4 cyl camry", err, yeah they're the same car :/

vbvbvb088 · 09-04-2016, 10:50 AM

Quote:

Originally Posted by danzvtil

Yeah, they share the same body in white.
In '96 my sister bought a Vienta V6 and claimed the back seat was "much bigger than the 4 cyl camry", err, yeah they're the same car :/

Reminds me of a car mag (Wheels?) that put Skyline and Pintara in different segments based on size. I think body identical but a distinct 4 and 6 cyl pitch....

**russellw** · 09-04-2016, 01:44 PM

The Supplementary Stats for Q1 are now up as well.

Cheers
Russ

whales · 09-04-2016, 08:34 PM

Quote:

Originally Posted by DFB FGXR6

Once Falcon is finished, expect to see Mondeo sales increase. I suspect there is a still a degree of sales protection for Falcon.

What world are you living in...Sales protection for falcon!! they don't sell any of them either

whales · 09-04-2016, 08:39 PM

Quote:

Originally Posted by Chopped

I know the low Falcon figures get picked on here sometimes, but the Aurion is a spectacular failure with the numbers it is getting. Considering most of those sales would be fleet. Toyota would be embarrassed by that.

I mean c'mon everyone, its a 5 second car...

yeah Falcon sales are fantastic (Tongue in Cheek) like all fords other than Rangers they are a disgrace.
Ford will be lucky to even be a car company in Australia the way they are going

vztrt · 09-04-2016, 09:50 PM

Quote:

Originally Posted by whales

yeah Falcon sales are fantastic (Tongue in Cheek) like all fords other than Rangers they are a disgrace.
Ford will be lucky to even be a car company in Australia the way they are going

Hard to sell more units if you dont make more then you sell.

Rob 351 · 10-04-2016, 12:37 AM

Over in the US atm and the Fusion (mondeo) are every where here. It is a truck country though and after doing the 150 plant in detroit last week, it shows we are just a drop in the ocean! They produce 2600 F150 trucks a day between detroit & kentucky plants and still can't keep up with demand. That is just 150's. They sell more 150's in a day then we sell Rangers in a month! It is totally amazing that Detroit plant and a must do if travelling to the US.
Anyway, in Texas now to watch Nascar. Should be a fun day!!

unkey · 10-04-2016, 01:14 PM

Quote:

Originally Posted by SumoDog68

Focus is a curious one - Corolla , Mazda 3 (traditional ) and nowadays i30(budget newcomer) and Golf (quality choice ) i can understand but Focus should absolutely outsell Cruze.

Cruze sells double the amount of Focus...