Ford wants Lincoln to be a luxury player with FWD

[fou_bleu]

Originally Posted by Brazen

Mercedes and BMW are seen as premium, others arnt....what's the difference? Rear wheel drive. Even Lexus knows they have to have rear wheel drive.

Firstly, can I ask if you're Australian, because you remind me of someone off another forum...

Secondly,

SINCE WHEN HAS AWD/RWD SOLELY DEFINED 'PREMIUM'?

Please do answer me that one, because if a spacious, luxurious interior with ample tech. or a smooth handling / riding experience has nothing to do with it, why bother with anything more than a Falcon XT for a luxury car? You'll save a mint!

If every M-B & BMW owner were asked why they brought it over an Acura, Lexus or Lincoln etc., do you honestly believe they will all say "because they're only RWD/AWD". For M & AMG owners, yes, I'd expect that they would say something along those lines - and they have good reason, those cars are paramount all-rounders - but to expect the 'average' well-off person to buy a base 3-Series over a fully spec'd up Mondeo Titanium JUST because the 3er is RWD (nothing to do with the badge at all) is laughable...