What is the point of "Site Sponsors"?

[Rebel]

I know I am going to cop some flack, but What is the point of "Site Sponsors"?

The way I understand it, is they pay money to advertise here with a veiw of increasing their business as one would if they placed an add in the paper, magazine, yellow pages, etc!

So after paying this expense one would think that they need a return on their outlay. So I ask, why dont they return messages. I recently sent a request to 1 of our "Site Sponsors", which through my confirmed message reciepts I know it has been read by this member. But no reply.

The product I have inquired about is available from other oulets, but as a member I try when possible to use the people that support us. This i believe is the point of having sponsors.

You will probably say, just ring them. I work 6-6 and I am unable to contact them during b.h.

So, what is the point of "Site Sponsors"?