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Originally Posted by Dr Smith
Valid points and here is my "however"...Ford US got it completely wrong with the anticipated demand for F-150 Lightning...in a positive sense that is... and the demand for Bronco has also been completely under-estimated...so ROI is going to be far greater, and hence profits...so just how accurate are/were any research into RHD markets considering they misjudged their own....in hindsight spending some more for RHD development would easily have paid off...
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Takes a while to capitalize on the upfront investment, especially when they aren't able to manufacture enough of these things, but yes your point is valid. I think they had to invest additional millions of dollars just to increase roof capacity. I can't imagine RHD development would be too hard once Ford has the ability to increase production beyond US demand.