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Originally Posted by 4Vman
Motorsport appeals to a hard core minority.
The average person doesnt relate to motorsport..
FPV's marketing and image needs are far different to Fords, FPV's audience is 1 tenth of Fords...
To appeal to the "mums and dads" or "bread and butter" volume FORD need to be more prevalent at main stream events like the cricket, tennis, football codes, etc..
Motorsport is largely the domain of FPV, but not exclusively.
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Obviously, but the point being that for the mums and dads that don't care which brand they buy would you not try your upmost to put a positive/winner mental note in the back of their minds?
If what you say is true then why did ford afaik only advertise the xr6 during Bathurst, a waste of money going by your theory. This car is aimed at exactly those people.
Agreed motorsport isn't the most effective, but a subliminal message is promoted by ones success.