[Burnout]

HOW TO SELL TOOTHBRUSHES

The kids filed back into class Monday morning. They were very excited.
Their weekend assignment was to sell something, then give a talk on
productive salesmanship.

Little Sally led off: "I sold girl scout cookies and I made $30," she said
proudly, "My sales approach was to appeal to the customer's civil spirit
and
I credit that approach for my obvious success." "Very good," said the
teacher.

Little Jenny was next: "I sold magazines," she said, "I made $45 and I
explained to everyone that magazines would keep them up on current
events."
"Very good, Jenny," said the teacher.

Eventually, it was Little Johnny's turn.

Little Johnny walked to the front of the classroom and dumped a box full of
cash on the teacher's desk.

"$2,467", he said.

"$2,467!" cried the teacher, "What in the world were you selling?"

"Toothbrushes," said Little Johnny.

"Toothbrushes," echoed the teacher, "How could you possibly sell enough
tooth brushes to make that much money?"

"I found the busiest corner in town," said Little Johnny, "I set up a Dip &
Chip stand I gave everybody who walked by a sample. They all said the same
thing, "Hey, this tastes like !" Then I would say, "It is . Wanna
buy a toothbrush?"